•  The best way to serve our clients is to advocate for their end users

•  Simpler is usually better.

•  Form and function don’t compete; they complement.

•  “Internal politics” is not a good reason to make bad decisions.

•  Reinventing the wheel is seldom a good use of time and money.

•  Technology isn’t always the answer. Sometimes you’ve got to fix the workflow

•  The details matter.

•  Fewer great features are better than more not-so-great ones.

•  A great website without great content is not a great website

•  A website can — and should — serve the client’s mission.